Apple Shipped 1.3M Apple TVs In Q3 2012, Still Calls It A Hobby
Matt is currently working as a writer for TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail... ? Learn More “We are not going to keep products around we don’t believe in,” said Apple CEO Tim Cook in regards to the Apple TV on today’s earnings call. He also stated that Apple still considers the product a hobby although Apple keeps at the project because they stated “it will lead us [Apple] somewhere.” Apple is very happy with Apple TV’s growth. The company shipped around 4 million so far during this fiscal year with 1.3 million units over the third quarter — not so bad for a hobby. In many ways Apple TV is the missing link between Apple’s portables and the living room. It brings iTunes to the big screen but also, through the magic of Airpla...