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Defusing the Corporate Social Media Timebomb

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Even as more and more companies embace social media for internal and external communication, only a few are actively managing the risk that social media entails. These companies are strolling unprotected through a minefield that might one day destroy a cherished brand or lead angry regulators to their doorstep. According to survey results from the Altimeter Group, nearly “two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation.” But 60% of those companies deliver social media training and expectations to their employees only once - upon their hiring - or don’t bother to train their employees about social media at all. That’s a pretty big group, especially since other reports peg the proportion of U.S. companies using some sort of social media at 80%. “Companies are often aware of the risks at some level, but instead of taking specific concrete actions, they cross their fingers and hope that they dodge the bullet,” wrote Alan W...

BREAKING: David Pogue Has Lost His iPhone (UPDATE #2 #3 #4 #5 #6 #7 #8 #9 #10 #11 #12 #13 #14 #15 #16—THEY GOT IT—Still Updating #17 #18) [Media]

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New York Times technology writer David Pogue has lost his iPhone. He has posted a screenshot of where it might be on Lockerz.com, though. Won't anyone help him find it? Or help him sign up for PhotoBucket? My iPhone was stolen. Find My iPhone shows it in MD. Anyone want to help me track it down? ADVENTURE!lockerz.com/s/230516701 — David Pogue (@Pogue) August 2, 2012 Update 11:52AM EDT: David has posted another photo to Lockerz.com, this time showing the larger scope of the city. Here's the larger view of where my iPhone is currently held hostage, to show you the city... lockerz.com/s/230523813 — David Pogue (@Pogue) August 2, 2012 Update 2 12:04PM EDT: We have reached out to David for comment on how his phone was stolen, and for any tips he has for prospective iPhone getter-backers. Update 3 12:14PM EDT: After closely analyzing David's screenshots, we believe that this is the area where his iPhone is being held. It is the Highland Park Elementary School, located at 107...

Apple TV or Roku: Which Media Streamer Do You Use? [Chatroom]

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Jul 27, 2012 3:30 PM   We know News Corp is sinking a whole bunch of money into Roku, thus upping the stakes of the streaming media box war that's brewing amongst companies such as Apple, Boxee, Western Digital, Microsoft and Sony. While all the boxes are similar, each has its own strengths and weaknesses, . Which one do you use? Which one do you think has the best shot at conquering streaming TV? View the original article here This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.

Social Media Revenues To Reach $16.9B In 2012; Ads Remain Leading Driver At $8.8B, Predicts Gartner

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Ingrid is a reporter for TechCrunch, joining February 2012, based out of London. She comes from paidContent.org, where she was a staff writer, and has in the past also written freelance regularly for other publications such as the Financial Times. Ingrid covers mobile, digital media, advertising and the spaces where these intersect. When it comes to work, she feels most... ? Learn More For those of you who get frustrated with the idea that in many social networks, you are not just a user but also a product, prepare to grit your teeth a bit more: a new forecast out from Gartner notes that advertising will remain the main way that social media services make money. The analysts predict that this year social media revenue will generate $16.9 billion in revenues, with more than half of that, $8.8 billion, to come from advertising. The estimates are coming out on the same day that social gaming giant Zynga is reporting earnings, and days before Facebook posts its results. That $16.9 billio...

40 Digital Media Resources You May Have Missed

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Looking for a guide to taking on the challenges of motherhood and a fresh CEO position in one fell swoop? Sorry, Marissa Mayer, we can’t help you there! But for all our other readers, we’ve rounded up the week’s top digital media resources to help you tackle your latest challenge. If you’re seeking additional mojo in the workplace, scroll down to Business & Marketing. Look out for this week’s guides to daily deal sites, data science and seeking a job in the digital era. We’ve also got tips and tricks to power up your social reach, where to find the 10 must-follow Twitter accounts for foodies, home and garden lovers, and our list of the five things you didn’t know you could do on LinkedIn. And if you’re feeling like a good story, dig into our exciting history of HTML5 or our timeline on the rise and fall of Digg. Have at it! 11 Celebrities Who Reinvented Themselves With Social Media Whether utilizing followers to pursue opportunity or re-imagining a famous role, these celebrities h...

Afghanistan Activists Urge Use of Social Media to Fight Politics

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Free speech activists in Afghanistan launched Twitter and Facebook campaigns on Sunday to fight government media curbs as well as to dispel incorrect information being perpetuated by clashing NATO and Taliban claims. Both NATO and the Taliban have used social media in the past to perpetuate arguments and campaign for individual causes. And Afghani journalists have been pushed against a wall with the government’s new, strict press freedom laws, leaving the public confused about the current state of affairs. Media advocacy groups like Nai have decided to fight back, encouraging the use of social media to provide the public with a more reliable and a somewhat more accessible form of information. In the past, social media has been used to fight conditions like limited women’s rights — a topic the country’s mainstream media can’t easily cover without widespread backlash. “Social media is a free tool to use to transfer information without the influences of the government, warlords, or Talib...