Defusing the Corporate Social Media Timebomb
Even as more and more companies embace social media for internal and external communication, only a few are actively managing the risk that social media entails. These companies are strolling unprotected through a minefield that might one day destroy a cherished brand or lead angry regulators to their doorstep. According to survey results from the Altimeter Group, nearly “two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation.” But 60% of those companies deliver social media training and expectations to their employees only once - upon their hiring - or don’t bother to train their employees about social media at all. That’s a pretty big group, especially since other reports peg the proportion of U.S. companies using some sort of social media at 80%. “Companies are often aware of the risks at some level, but instead of taking specific concrete actions, they cross their fingers and hope that they dodge the bullet,” wrote Alan W...