Why Apple TV Just Became Apple's Most Important Product [Apple TV]
There are coincidences in this world, and it's important not to read too much into them. Pandora playing the song stuck in your head doesn't make you psychic. But then there are coincidences you can't help but think might mean a little bit more. Like, say, three heavy hitter holdouts all hopping on Apple TV within two days of each other. Maybe it's just one of those things. Or maybe it's a sign that something major's in the works. Let's embark on some wild conjecture, shall we? Two days ago, word came down that Hulu Plus had crash-landed on Apple TV. It's hard to overstate what a big deal this is; the assumption had long been that Apple didn't want Hulu on its streaming box because it directly competes with Apple's own (highly profitable) iTunes offerings. Who's going to buy a $30 season pass to Modern Family when when it's rolled into your $8/month Hulu Plus subscription? That's not just idle speculation, either; Hulu Plus had repor...